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Draco Malfoy: The unlikely Lunar New Year mascot in China
Draco Malfoy’s name sounds auspicious in Chinese, combining 'horse' and 'fortune,' leading to widespread use of his image on festive decorations sold on e-commerce platforms.
- Across China, social posts show Draco Malfoy has become a Lunar New Year mascot, appearing on red decor and merchandise, Reuters reported on Feb 4.
- Because the name transliterates as Ma-er-fu, containing Chinese characters for horse and fortune, it is especially auspicious as the Year of the Horse begins on February 17.
- Actor Tom Felton reshared pictures and an Instagram banner post, amplifying the trend and prompting social media engagement, with fans buying four for 11 yuan on Taobao.
- Warner Bros Discovery's Shanghai plans signal a commercial boost, as merchants sell Harry Potter-themed decorations reflecting the franchise's popularity and upcoming studio tour development.
- Blending ritual and meme culture, Chinese households hang couplets and sometimes place fuzi upside down, creating a mix of tradition and meme-driven commerce this month.
Insights by Ground AI
21 Articles
21 Articles
Draco Malfoy named Chinese New Year mascot thanks to his 'lucky' name
Harry Potter character Draco Malfoy has officially been crowned the mascot of this year's Chinese New Year celebrations, thanks to his Chinese name, "马尔福(Ma-er-fu)." The character "马" means horse, aligning perfectly with the Year of the Horse, while
·Beijing, China
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Draco Malfoy, who was Harry Potter's rival in the series of fantasy books by British writer J.K. Rowling and in the movies based on them, became an unexpected mask of the New Chinese Year,...
·Romania
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He was the archenemy of Harry Potter, now Draco Malfoy is supposed to give the Chinese success in the new year. But »Ma Er Fu« is not the only strange lucky symbol just before the beginning of the »Year of the Fire Horse«.
·Germany
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Coverage Details
Total News Sources21
Leaning Left5Leaning Right0Center10Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 33%
C 67%
Factuality
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