DOVE DEBUTS Y2K INSPIRED 'HOT LIKE US' CAMPAIGN DURING MUSIC'S BIGGEST NIGHT® TO LAUNCH NEW ALCOHOL-FREE WHOLE BODY DEO SPRAY

DOVE DEBUTS Y2K INSPIRED 'HOT LIKE US' CAMPAIGN DURING MUSIC'S BIGGEST NIGHT® TO LAUNCH NEW ALCOHOL-FREE WHOLE BODY DEO SPRAY

During the 2026 Grammy Awards®, Dove Whole Body Deo's gentler approach to all-over odor control and skin care takes center stage, inspiring women to feel hot, not burned HOBOKEN, N.J., Feb. 2, 2026 /PRNewswire/ -- Beauty brand Dove turned up the volume during the 2026 Grammy Awards® with "Hot Like Us," a high-energy reimagination of the mid-2000s hit "Don't Cha" by The Pussycat Dolls. The spot introduces the brand's newly reformulated Alcohol-Fr…

Dove Drops Nostalgic Y2K Remix of ‘Don’t Cha’ for the Grammys

Dove has begun connecting with customers on a different wavelength: music.

Dove drops Y2K-inspired campaign at the Grammys - Brand Innovators

Unilever’s Dove is tapping into the nostalgia trend in a new campaign for its newly reformulated Alcohol-Free Whole Body Deo body spray, with a remixed version of the Y2K-era hit “Don’t Cha” and a phone-based promotional sweepstakes.  The campaign, which continues the product’s “Let Your Body Body” theme,  launched as part of the brand’s partnership with the Grammy Awards and its broader strategy of leveraging music as a passion point.  The prom…

Dove debuts Y2K-infused ‘nostalgia’ campaign during 2026 Grammy Awards

The campaign features a remixed version of Pussycat Dolls’ ‘Don’t Cha’ song, and aims to spotlight the Unilever-owned beauty brand’s reformulated Alcohol-Free Whole Body Deodorant