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Donatella Versace to Launch New Brand With Revolve Group

  • On Monday in Milan, Donatella Versace revealed a joint venture with Revolve Group to launch a new fashion and beauty business, serving as chief creative officer. The partnership reflects her personal creative vision.
  • Following her March 2025 departure from Versace, the designer joins the Los Angeles-based e-tailer after guiding the fashion house for nearly 30 years. This marks her return to creative leadership.
  • Revolve Group will provide technology, infrastructure, and global reach for the partnership. Co-founder Mike Karanikolas stated the collaboration aims to create "something genuinely distinctive" by combining Donatella's creative authority with the company's platform.
  • Launching initially across the United States, Latin America, Asia-Pacific, and the Middle East, the venture will debut in the coming months. Brand name and first products will focus on beauty and fashion.
  • The company aims to create a "digital-first world" where consumers participate rather than simply shop. This strategy leverages Revolve's existing social platforms, podcasts, and events to connect with global audiences.
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Fashion icon, Gianni Versace's sister will "reflect her personal creative vision" on the fashion and beauty products she is developing in partnership with the American Revolve group.

·Lisboa, Portugal
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Vogue broke the news in New York, United States on Monday, September 21, 2026.
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