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Doña Churrita: the Enterprise that Wants to Make the Leap of the Malls in Peru to the USA.
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Doña Churrita's recipe to reach new markets and conquer the United StatesA little over a year ago, Doña Churrita saw in the malls one of the main vehicles to continue growing.Today, the story is different.The company born in the middle of the pandemic decided to rethink its strategy of expansion and bet on a smaller and more flexible model. Behind the change there is a greater ambition: to build a chain able to grow first in Lima, then in other …
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