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Dolly Parton Streams Skyrocket After Her Death, up 2,109% in the US and 1,280% Globally
Luminate said audio and video streams of Parton’s catalog jumped 2,109% in the U.S., led by 10 songs that surged after her death.
Following the death of Dolly Parton, audio and video streams of her discography skyrocketed 2,109% among American listeners, climbing from 1.2 million to 26.3 million. Worldwide, her music streams jumped 1,280%, rising from 2.5 million to 35 million.
A portrait of Dolly Parton sits outside her home in Brentwood, Tenn, surrounded by flowers and cards, according to The Associated Press. For many, her death serves as a reminder that her songwriting remains at the heart of her legacy.
Listeners turned to her classics, with 'Jolene' growing from over 196.2K streams to 2.7 million. 'Islands' also rose, with her duet with Kenny Rogers climbing from 165.9K to 1.8 million.
'Here You Come Again' moved from 48.7K streams to 1.3 million, and 'Coat' of 'Many Colors' increased from 28.9K to 1.2 million. Her performance of 'Will Always Love You,' a song later made famous by Whitney Houston, rose from 64.9K streams to 1.7 million.
The Associated Press curated playlists featuring her country songs that challenge traditional gender dynamics. Her 2019 duet with Christian singer Zach Williams, 'There Was Jesus,' rose from 85.2K streams to 503.1K.