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Dollar Tree Named Entitlement Sponsor for New England's Only NASCAR Cup Series Race

Dollar Tree will activate promotions, hospitality and fan experiences across Speedway Motorsports as part of the new race partnership.

  • On Sunday, Speedway Motorsports and Dollar Tree announced the value retailer is the new entitlement sponsor of the NASCAR Cup Series race at New Hampshire Motor Speedway and Official Value Retailer of Speedway Motorsports.
  • Chief Executive Officer Mike Creedon stated the partnership invites fans to experience the "value, convenience and discovery" Dollar Tree offers, mirroring the teamwork and dedication found in NASCAR.
  • This summer's "Dollar Tree 301" takes place Aug. 23 at the 1.058-mile oval, marking the 55th NASCAR Cup Series race at the track, with tickets offering a $10 gift card on purchase of at least two.
  • Through the partnership, Dollar Tree will activate via VIP hospitality, venue signage, and the opportunity to name the Grand Marshal and Honorary Starter for the New England race weekend.
  • Jimmie Johnson, owner of LEGACY MOTOR CLUB, noted the partnership reflects momentum with the retailer, which serves as primary sponsor for drivers Erik Jones and John Hunter Nemechek.
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Dollar Tree Named Entitlement Sponsor for New England's Only NASCAR Cup Series Race

The Dollar Tree 301, the penultimate race of the NASCAR Cup Series regular season, will take place at New Hampshire Motor Speedway (NHMS) on Sunday, Aug. 23.Dollar Tree's partnership extends beyond NHMS, as the company has been named Official Value…

·Charleston, United States
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PR Newswire broke the news in United States on Sunday, May 3, 2026.
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