What Article 50 of the EU AI Act Means for European Marketing and Sales Leaders

Enforcement and Transparency Obligations Under the EU AI Act are Now in Effect

On August 2, 2026, the EU AI Act (the “AI Act”) entered a new implementation phase with two key developments: (i) the European Commission’s AI Office and Member State authorities began enforcing applicable AI Act requirements, including the rules for general-purpose AI (GPAI) models; and (ii) the AI Act’s Article 50 (transparency obligations) also took effect, requiring certain providers and businesses using AI to disclose when people are intera…

What Article 50 of the EU AI Act Means for European Marketing and Sales Leaders

Article 50 of the EU AI Act brings new transparency expectations to the customer-facing uses of AI.   As AI becomes more embedded across sales, marketing and service journeys, the next priority is ensuring customers are aware when it is used.  CX leaders should treat disclosure as part of experience design, ensuring it remains clear, timely and connected to a route to human support.  Colleen Jones, President at Content Science, explained to CX T…

CleverChain joins EU push for AI content transparency

CleverChain has become one of roughly 190 organisations to sign the European Commission’s Code of Practice on Transparency of AI-Generated Content, a voluntary framework aimed at bringing consistency to how artificial intelligence output is labelled and tracked across the bloc. The inaugural list of signatories spans sectors including technology, telecommunications, education and retail, mixing multinational names with newer market entrants, a s…

Does Your Chatbot Meet EU AI Act Disclosure Rules?

A footer notice isn't compliance if customers already believe they're talking to a person. Here's what the Act actually requires.