Dispute over Obi-Orange: What Advertising Effect Colors Have
8 Articles
8 Articles
Obi fights at the BGH for trademark law for his home color. Why the right shade can decide about the recognition value of companies and how difficult it is to get exclusive protection.
A dispute between three DIY store chains over the color orange has reached the Federal Court of Justice. Obi registered a specific shade of orange as a trademark in 2010, while Hornbach and Globi are challenging this. A ruling has not yet been issued.
It is a dispute that could become really colorful: The construction market chain Obi, headquartered in Wermelskirchen, is now fighting for its orange house colour at the Federal Court of Justice. Competitor Hornbach wants to prevent Obi from tearing the bright orange exclusively under the nail.
Obi fights in Karlsruhe for the right to protect a certain colour as a trademark. However, the competition relies on similar shades. The requirements are high, showed itself at the patent court.
The construction market Obi fights in Karlsruhe before the Federal Patent Court for the right to protect a certain colour as a trademark. However, the competition relies on similar colours.
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