US EditionReport: Uniqlo Buys Naming Rights at Dodger Stadium
UNIQLO becomes the official field presenting partner at Dodger Stadium, marking the first naming rights deal for the field in 64 years, boosting brand visibility amid Dodgers’ global reach.
- The Los Angeles Dodgers reportedly sold naming rights to the field at Dodger Stadium to UNIQLO, marking the first sponsorship in the ballpark's 64-year history.
- Shohei Ohtani's global brand presence transformed the Dodgers' international marketing profile, enabling the deal while the iconic Dodger Stadium name remains unchanged despite the field's new moniker.
- Katie Woo of The Athletic reports the team finalized the agreement to become the official field presenting partner, though the Dodgers have not yet confirmed the news officially.
- UNIQLO, founded in Yamaguchi, Japan, plans to expand its United States retail footprint this year with flagship locations in Chicago and San Francisco plus four stores in New York City.
- A UNIQLO store at The BLOC operates three miles from Dodger Stadium, joining existing corporate partners Nippon Airways and Toyo Tires whose signage already decorates the historic venue.
15 Articles
15 Articles
Even a conviction held for 64 years crumbled in the face of a ‘money game.’ Local media outlets, including The Athletic, reported on the 17th (Korean time) that the MLB (Major League Baseball) Los Angeles Dodgers sold the naming rights to their home stadium, Dodger Stadium, to the Japanese clothing company Uniqlo. This marks the first time a corporate name has preceded the name of Dodger Stadium, which opened in 1962.
Dodgers reportedly agree to deal with Uniqlo for naming rights to Dodger Stadium field
Though Dodger Stadium's name remains unchanged, the field deal with Uniqlo marks the first time in the 64-year history of the stadium that a corporate sponsorship has been attached to it.
Dodgers sell field naming rights to Japanese fashion giant
The Los Angeles Dodgers have sold the naming rights to the field at Dodger Stadium, one of the few remaining Major League ballparks without a corporate title sponsor. Fans, however, can rest easy; the iconic Dodger Stadium name isn't going to change. According to Katie Woo of The Athletic, the team has reached an agreement [...]
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