Doctors on Instagram Face Regulatory Crackdown on Ads, Reviews and AI Promotions
6 Articles
6 Articles
Doctors on Instagram face regulatory crackdown on ads, reviews and AI promotions
The NMC has brought social media, influencer and AI-led medical promotions under new advertising rules. The guidelines bar testimonials, fake reviews and misleading claims while allowing factual health education.
Doctors and hospitals can no longer use social media arbitrarily to attract patients. New rules issued by the National Medical Commission (NMC) have brought Instagram, influencer marketing, sponsored posts and AI-generated campaigns under the ambit of medical advertising.
NMC Introduces Firm Rules for Social Media Usage by Doctors and Hospitals
The National Medical Commission (NMC) has announced new regulations that significantly restrict how doctors and hospitals may utilise social media for patient engagement and marketing. These guidelines, released on October 6, come into effect immediately and encompass various platforms like Instagram, YouTube, and others. The NMC aims to distinguish between public health communication and commercial […]
New guidelines: Social media policy formulated for doctors and hospitals; claims such as 'guaranteed treatment', 'No. 1 doctor' prohibited
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