AI Will Not Replace Human Creators, BBC Director-General Matt Brittin Says
Brittin said the AI-made episode was not going to replace humans and argued AI can help create content at Hollywood-studio quality.
- BBC Director General Matt Brittin discussed AI at the Royal Television Society London Convention, revealing he watched a 50-minute AI-generated episode of Doctor Who that he deemed "pretty good."
- Following his appearance on Sunday With Laura Kuenssberg, Brittin signaled the corporation wants to experiment with AI "within guardrails" for future programmes.
- Stressing that AI is "not going to replace humans," Brittin noted six billion people now possess the ability to create content at the standard of a Hollywood studio.
- Days before the Doctor Who tender deadline, observers expressed concern that such remarks might diminish the value of professional production work.
- Amid a £500M savings drive, the BBC faces hundreds of layoffs and expected channel closures as soon as later this week.
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13 Articles
BBC boss reacts to 50-minute AI-generated 'Doctor Who' episode
BBC boss reacts to 50-minute AI-generated 'Doctor Who' episodeIn the age of artificial intelligence, Hollywood fears how the technology is encroaching on the industry.Doctor Who, for example, a hit BBC show, had an episode generated by AI and sent to network boss Matt Brittin, who described it as...
AI will not replace human creators, BBC director-general Matt Brittin says
Brittin told the Royal Television Society’s London convention that the corporation faces a moment of ‘real jeopardy’.
BBC Boss Says He Watched A ‘Pretty Good’ AI-Generated Episode Of ‘Doctor Who’: ‘Everyone’s A Creator, Not All The Creativity Is Bad’
BBC boss Matt Brittin says he was recently sent a fully AI-generated episode of “Doctor Who,” which he deemed “pretty good” – although he was quick to add it was “not going to replace humans.” “Everyone’s got the ability in their hands — or six billion people have — to create content at the standard […]
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