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AI Will Not Replace Human Creators, BBC Director-General Matt Brittin Says

Brittin said the AI-made episode was not going to replace humans and argued AI can help create content at Hollywood-studio quality.

  • BBC Director General Matt Brittin discussed AI at the Royal Television Society London Convention, revealing he watched a 50-minute AI-generated episode of Doctor Who that he deemed "pretty good."
  • Following his appearance on Sunday With Laura Kuenssberg, Brittin signaled the corporation wants to experiment with AI "within guardrails" for future programmes.
  • Stressing that AI is "not going to replace humans," Brittin noted six billion people now possess the ability to create content at the standard of a Hollywood studio.
  • Days before the Doctor Who tender deadline, observers expressed concern that such remarks might diminish the value of professional production work.
  • Amid a £500M savings drive, the BBC faces hundreds of layoffs and expected channel closures as soon as later this week.
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AI will not replace human creators, BBC director-general Matt Brittin says

Brittin told the Royal Television Society’s London convention that the corporation faces a moment of ‘real jeopardy’.

·London, United Kingdom
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Deadline broke the news in Los Angeles, United States on Tuesday, September 29, 2026.
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