Why Do Americans Get Information From Health and Wellness Influencers, and How Do They Find Them?

Do health influencers actually know what they’re talking about?

A generation or two ago, when you had a medical question, the solution was obvious: Ask your doctor. But these days, as trust in doctors and other traditional medical authorities like the Centers for Disease Control and Prevention has eroded, Americans are more and more likely to consult their Instagram or TikTok feed.  According to a major new study of popular health- and wellness-related influencers from the Pew Research Center, 40 percent of …

Why do Americans get information from health and wellness influencers, and how do they find them?

Some 40% of U.S. adults say they ever get health and wellness information from social media influencers or podcasts. This analysis takes a deeper dive into the reasons Americans do this, how they come across these influencers and how they view the information these influencers offer. Some of the key takeaways: Other parts of this […]