Disney quietly raises price of Hulu and ESPN+ bundle
The $3 increase will add about $36 a year for long-time subscribers as Disney narrows the gap with current plans.
- Beginning September 17, 2026, Disney is raising the monthly cost of its legacy streaming bundle from $24.99 to $27.99 for existing subscribers. The package includes ad-free Disney+, ad-supported Hulu, and ESPN Select.
- ESPN is concurrently raising prices on several subscription plans, with ESPN Unlimited increasing $2 to $31.99 monthly and ESPN Select rising $1 to $13.99. These hikes reflect broader industry pricing adjustments.
- According to Ampere Analysis, Netflix, Disney+, and Amazon have reduced average price increases from 24% in 2023/24 to 14% in 2025/26. Ad-free tiers have seen larger hikes than ad-supported options .
- The latest increases add an extra $36 annually to many streaming tabs. Subscribers who cancel or switch from legacy bundles cannot re-enroll later, effectively locking long-time customers into their current plans.
- Maximizing access to ESPN streaming services remains a priority, Chairman Jimmy Pitaro wrote in an August 20 memo. The company moves forward with "absolute confidence" one year after launching its direct-to-consumer platform.
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ESPN's streaming plans are getting more expensive: Here's what you'll pay
TL;DR ESPN streaming plans and bundles are increasing in price. Plans are increasing by $1 to $3 per month. Adjustments also affect many streaming bundles that include ESPN. Last week, we learned that Verizon will soon increase the prices for its Disney Plus, ESPN, and Hulu perks, with plan add-ons increasing by a buck or two per month starting in September. Now, ESPN has announced that its streaming subscriptions and the bundles they’re includ…
The world's largest streaming services have repeatedly increased subscription costs in several countries in Western Europe and the US, shows a recent study. Netflix, Disney+ and Amazon Prime Video subscribers in Western Europe have faced higher price increases in recent years than on any other market.
ESPN to Hike Prices of Streaming Plans Next Month
ESPN is ratcheting up the price of its streaming services — just in time for the busy fall sports season. Effective Sept. 17, the Disney-owned sports giant is increasing the monthly and annual pricing for both ESPN Unlimited and the scaled-down ESPN Select tier. The price of ESPN Unlimited is increasing from $29.99 to $31.99/month. The cost of the annual ESPN Unlimited plan is rising from $299.99 to $319.99/year. In addition to everything on t…
ESPN streaming prices are going up, including Disney+ and Hulu bundles
Another week, another price increase for a streaming service. This week, ESPN announced that ESPN Select and ESPN Unlimited are both getting more expensive, as are some associated Disney+ and Hulu bundles.
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