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Disney+ and Hulu Are Raising Streaming Prices (Again)
On Wednesday, September 23, 2026, Disney raised prices for Disney+ and Hulu streaming services, effective immediately for new subscribers according to Bloomberg.
The latest hikes mark the fourth time in four years the Mouse House has increased U.S. rates, following previous adjustments in October 2024 and October 2023.
Ad-Free "Premium" plans rose $2.50 to $21.49 monthly , while ad-supported tiers increased 50 cents to $12.49 .
The Disney+/Hulu Premium Bundle at $21.99 now costs nearly half as much as individual subscriptions, encouraging users to consolidate rather than maintain separate plans.
Existing customers will see the new pricing on their next monthly bill, continuing a broader trend of rising streaming costs across the industry.