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Discover Grasse, the flower-filled French town behind the world's most famous perfume

Luxury brands are investing in hand-harvested jasmine and roses as Grasse works to restore flower fields that supply Chanel No. 5.

Summary by CBS News
Centuries ago, the French town of Grasse reeked of pungent odors from leather tanning. But now it's famous for quite the opposite scent from the acres of jasmine that it grows for top perfume houses.

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CBS News broke the news in United States on Sunday, May 3, 2026.
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