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DIRECT SELLING REMAINED STEADY IN 2024 AMID GLOBAL ECONOMIC SHIFTS, ACCORDING TO WFDSA STATS REPORT
The World Federation of Direct Selling Associations reports stable $164 billion sales with 104.3 million independent entrepreneurs, 72.1% of whom are women, showing slight growth in 2024.
- The WFDSA issued its latest STATS report recently, showing 2024 sales were essentially flat, rising $675 million over pre-pandemic levels.
- Product-Category analysis reveals wellness products, cosmetics and personal care—including K‑beauty brands—dominated sales while the Asia‑Pacific region led market share and the Americas grew most in 2024.
- WFDSA issued a correction noting the 'Top 10 Markets' list was previously displayed incorrectly, alongside 104.3 million independent representatives, 72.1% of whom are women, and 21 billion‑dollar markets.
- As a definitive dataset, the report draws on data from 55 markets and highlights 2025 risks including tariffs, global trade, technology, and interest in entrepreneurship for industry stakeholders and national DSAs.
- The U.S. remains dominant, while Brazil, India, and China show growth in 2024, supporting over 100 million entrepreneurs, WFDSA states.
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Coverage Details
Total News Sources63
Leaning Left6Leaning Right6Center21Last UpdatedBias Distribution64% Center
Bias Distribution
- 64% of the sources are Center
64% Center
L 18%
C 64%
R 18%
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