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Digital doesn’t mean distant: Preserving community banking’s personal touch in a digital world - Wisconsin Bankers Association
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Digital doesn’t mean distant: Preserving community banking’s personal touch in a digital world - Wisconsin Bankers Association
Kathy Rolfs By Kathy Rolfs, vice president – chief marketing & communications at PremierBank in Fort Atkinson and chair of the 2025–2026 WBA Marketing Committee As community bank customers increasingly turn to mobile apps, online banking platforms, and digital communications, we face a critical challenge: maintaining personal connections with both customers and the community. Trust, accessibility, and hometown relationships have long defined com…
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