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Diageo's US problems temper sales boost from Guinness, World Cup

The spirits maker posted 0.3% organic net sales growth and maintained annual forecasts, though North American sales fell 9.4%, the company said.

  • On Wednesday, Diageo reported 0.3% organic net sales growth, confounding forecasts for a 2.3% decline, as shares in the British group rose more than 6% in early trade.
  • Strong demand for Guinness in Britain and Ireland, alongside World Cup-related stocking in Latin America and the Caribbean, supported the modest sales gain.
  • North American sales fell 9.4%, remaining the company's biggest challenge, as CEO Dave Lewis cautioned it would be "flippant" to claim the market is on the mend.
  • Nicknamed "Drastic Dave" for past cost-cutting, Lewis moved quickly in February to halve the interim dividend, with a full strategy expected in August.
  • Spirits makers face added risks from the Middle East conflict and Iran war fallout, which threaten to drive up input costs for glass bottles, RBC Capital analyst James Edwardes Jones noted.
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Diageo sales grow unexpectedly as Guinness boom helps offset US weakness

Shares in the company lifted higher on Wednesday morning as a result.

·London, United Kingdom
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Blue Water Healthy Living broke the news in Port Huron, United States on Wednesday, May 6, 2026.
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