When Karan Johar announced Dharma Productions' first-ever Malayalam film, the industry reaction naturally centred on the star power involved. Odiyan: The Age of Illusion brings together Prithviraj Sukumaran, Manju Warrier, filmmaker Rahul Sadasivan, and a producer roster that includes Karan Johar, Adar Poonawalla, Apoorva Mehta, and Supriya Menon.
But beneath the casting and the cinematic excitement lies a larger business story.
Dharma Productio…
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