PWHL Seeks to Sustain Momentum of Fast-Tracked Growth by Adding First Investors: Ilitch, Tanenbaum
Kilmer Sports Ventures invested US$100 million, and both groups will advise the league as it expands to 12 teams.
- On Monday, the PWHL announced its first outside investors: Detroit-based Ilitch Companies and Toronto-based Kilmer Sports Ventures, joining as strategic partners in the women's hockey league.
- Founded in 2023, the PWHL was previously supported solely by Mark and Kimbra Walter, who will retain operational control while the new partners provide advisory expertise and business relationships.
- PWHL advisory board member Stan Kasten called the investment the 'clearest signal of validation to the marketplace,' affirming investor confidence in the league as one of the world's fastest-growing sports properties.
- Kilmer chairman Larry Tanenbaum stated, 'Hockey is in our DNA as Canadians,' while Ilitch Companies CEO Chris Ilitch emphasized the opportunity to 'broaden the game's reach' and create athlete pathways.
- The partnership aligns with the league's expansion to 12 teams for the 2026-27 season, including the new PWHL Detroit franchise set to begin play this fall at Little Caesars Arena.
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Toronto businessman Larry Tanenbaum's company invests $100 million US in PWHL
Toronto businessman Larry Tanenbaum's Kilmer Sports Ventures and the Detroit-based Ilitch Companies have officially bought into the Professional Women's Hockey League, being named strategic partners on Monday.
Ilitch, Tanenbaum first outside investors in PWHL, as it seeks to sustain momentum of fast-tracked growth
The PWHL is taking on two prominent names in North American sports as its first two investors in reaching a major milestone in the privately-backed league’s fast-rising trajectory, and representing yet another sign of women’s hockey’s promising future.
Associated Press News
PWHL seeks to sustain momentum of fast-tracked growth by adding first investors: Ilitch, Tanenbaum
The PWHL is taking on two prominent names in North American sports as its first two investors in reaching a major milestone in the privately backed league’s fast-rising trajectory, and representing yet another sign of women’s hockey’s promising future.
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