Depictions of faith in TV, movies appeal across religious and political lines, new survey finds

A New Study Finds Faith in TV and Movies Appeals to Nearly Everyone — Even Atheists

Religion in entertainment isn’t the audience turnoff that Hollywood might think. In fact, it might be one of the reasons people are tuning in. A national survey released by HarrisX and the Faith & Media Initiative found that 77% of viewers agree that faith in TV and movies has broad appeal—with consistent support from Gen Z (79%), millennials (83%), Gen X (78%) and baby boomers (72%). Political affiliation didn’t matter much either: 82% of Repub…

Depictions of faith in TV, movies appeal across religious and political lines, new survey finds

(RNS) — Religion portrayed in contemporary American entertainment isn’t turning people away from their screens, but new research suggests it may be a key factor in some television shows’ and movies’ appeal, regardless of people’s religious or political affiliation. A national survey conducted by HarrisX, a data analytics and market research company, in partnership with the Faith & Media Initiative, explored how audiences react to expressions of …

Report says majority of TV, film viewers find content with faith themes more appealing

Research reveals American media viewers want “more accurate” depictions of faith in storytelling. Consumers of all ages and backgrounds said faith in entertainment is broadly appealing, according to research released this week. The Jan. 28 [...]