Dentsu Unites Australian Media Brands Under One Agency Model

dentsu unites Australian media brands under one agency model

dentsu has announced a simplification of its Australian media business, bringing its media brands together under one united dentsu proposition. The move has been designed to respond to what the agency group said brands are increasingly asking for: clearer accountability, greater scale, and agency partners who can connect the right talent to the right brief. The global agency brands Carat and iProspect will continue to be activated for global and…

Dentsu unites its Australian media brands under a singular agency model

Dentsu has today announced a simplification of its Australian media business, bringing its media brands together under one united dentsu proposition.   The move responds to what brands are increasingly asking for: clearer accountability, greater scale, and agency partners that can connect the right talent around the right brief. The global agency brands – Carat and iProspect – will continue to be activated for global and regional clients as need…

Carat and iProspect brands gone in Australia as Dentsu consolidates media

Dentsu has axed its Carat and iProspect media agency brands in Australia, merging them all under the holding company.The move has seen three senior leadership cuts, affecting iProspect’s managing director Marcelle Hoyek and its GM for Victoria Ken Lam, alongside Carat client lead for Woolworths Barbara Messitt.This change is specific to the Australian market and […]

Dentsu Unifies Australian Media Network In Strategic Shake-Up

All local clients in Australia will now be serviced under a unified agency.