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DeerRun brings social fitness to IFA 2026
Visitors tried PitPat-powered virtual running and a 30-minute team relay as DeerRun highlighted three connected home-fitness products.
- At IFA Berlin 2026, DeerRun showcased how connected equipment and digital experiences turn individual workouts into shared activity, presenting PitPat-powered virtual running under its Home Fitness platform.
- "Space and motivation are the reasons most people give up on exercising at home," said Tex Yang, general manager of DeerRun, citing barriers the brand addresses through foldable equipment.
- DeerRun showcased three PitPat-compatible products: the Sleek Fold walking pad, the Flex Rise folding treadmill, and the Apex Rise incline trainer, connecting physical exercise with virtual races.
- In the pictured 30-minute team relay, "Team World" took on "Team Berlin," with the demonstration showing how fitness technology adds motivation, competition, and community without complicating exercise.
- DeerRun operates in Asia, North America, and Europe, with customers able to try the range at the DeerRun UK Brand Store at Unit 3 and 3a, Granada Trading Estate, Oldbury, West Midlands B69.
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