Decision Marketing at 15: The rise of omnichannel retail - DecisionMarketing

Decision Marketing at 15: The rise of omnichannel retail - DecisionMarketing

Remember the days when you could pop into BHS, then Debenhams, before having a nose round Topshop, Topman, Miss Selfridge, Dorothy Perkins and Burton, then cross the road to Woolworths, Threshers and Somerfield and finally dive into Virgin Megastores? Does that seem like a lifetime ago? Well, in fact that was the shape of the British high street in just 2010, when Decision Marketing launched. Fast forward 15 years and the retail landscape is vir…