US EditionTrouble-Plagued Brooklyn Mirage Allegedly Reopening In June With A New Name
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6 Articles
Trouble-Plagued Brooklyn Mirage Allegedly Reopening In June With A New Name
The supposed re-opening of the Brooklyn Mirage has felt like just that — a mirage — since its now-bankrupt parent company Avant Gardner announced in December 2024 that the East Williamsburg venue would be getting a bunch of security-related upgrades. Following a year-long saga of multiple delays, demolition plans, and one fired CEO, the Mirage never re-opened, and news broke in November that Avant Gardner was seeking to rebrand the multi-stage s…
FIVE Holdings Announces Arrival Of Pacha New York In June
FIVE Holdings announced that it has entered into a long-term agreement to assume full operational management of the Brooklyn Mirage and The Great Hall complex and will rebrand it as Pacha New York. Energy will swell once again at the Brooklyn Mirage and The Great Hall in New York this summer. FIVE Holdings, a Dubai-based global luxury lifestyle group with a diverse portfolio that includes The Pacha Group, has officially announced that it has ent…
With Ibizan roots, Pacha is one of the most recognized nightlife brands in the world, and its iconic two cherries will once again adorn New York’s night starting next June, when Pacha New York will open its doors in the iconic Brooklyn Mirage room in the East Williamsburg neighborhood. The project, [...] The Pacha ticket returns to New York to make Brooklyn one of the world’s great clubbing destinations appears first in Forbes Spain.
Goodbye, Brooklyn Mirage. Hello, Pacha New York.
It’s a new era for The Brooklyn Mirage — or should we say, Pacha New York.On Feb. 3, it was announced that the nightlife venue has plans to reopen its door under the Pacha name this summer, which means you’ll be raving with all your favorite DJs in no time. Dubai-based company FIVE Holdings now has full operational management for the venue, and plans to transform the East Williamsburg space into a “cultural platform where global icons, undergrou…
The Brooklyn Mirage Is Becoming Pacha New York. Demolition Is Underway and Shows Start in June.
The Dubai-backed nightlife brand takes over the shuttered Bushwick venue after a bankruptcy fight that nearly killed the deal Demolition crews are at work inside 140 Stewart Avenue. The Brooklyn Mirage, the 80,000-square-foot outdoor venue complex that has been dark since it failed to reopen last May, is being torn down and rebuilt as Pacha […]
Deal to Flip Brooklyn Mirage to Pacha Stalls after Side Deal Emerges in the Press
On New Year’s Day, Brooklyn Magazine published an exclusive on the near-certain sale of the electronic music mega-venue Brooklyn Mirage to the world-famous entertainment brand PACHA. The story seemed to describe a straightforward venue restructuring: a series of safety issues and expensive renovations, bankruptcy in August 2025, and then a new private equity-backed deal to rebrand under a bigger name. NYS Music was just one of the publications t…
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