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What Are the Top Halloween Costumes for 2026?
Billboard’s roundup highlights easy-to-recognize looks from TV, music and viral moments, with several costumes available from Amazon and Spirit Halloween.
On Thursday, Oct. 1, Spirit Halloween released its annual Halloween Costume Trend Report, identifying top-selling styles while Billboard simultaneously curated pop culture-inspired costume ideas for 2026.
Spirit Halloween executive vice president Kym Sarkos explained the company tracks blockbuster entertainment and social media year-round, saying, "The reality is we're watching them develop all year long."
Popular lists feature mythological characters including Greek gods inspired by Christopher Nolan's "The Odyssey," alongside hardcore horror trends like Billy the Puppet from "Saw" and the Async hazmat suit from "Backrooms."
Viral 2026 pop culture moments offer easy DIY options: the Brat-inspired uniform with Y2K sunglasses, Bad Bunny's Super Bowl greenery, and Swift's Stevie Nicks tees provide quick costume solutions.
With Halloween less than 30 days away, costumes are flying off shelves, and many trending options require surprisingly little effort, enabling fans to assemble recognizable outfits quickly.