'A New Era Begins': INEOS Cycling Signs up Netcompany for Major AI Push, New Title Sponsor
The deal gives INEOS Cycling real-time race intelligence from Netcompany’s PULSE AI platform as the team seeks an edge in grand tours.
- Danish firm Netcompany signed a five-year partnership with INEOS Cycling, renaming the squad Netcompany INEOS with new branding debuting at the Giro Italia next month.
- The partnership utilizes the PULSE AI platform to assist with race intelligence, providing real-time data for quick decisions like breakaways and sprint trains.
- INEOS Cycling boasts alumni including Geraint Thomas, Bradley Wiggins, Chris Froome, and Mark Cavendish, while PULSE offers context-aware planning for nutrition, recovery, and equipment status.
- Netcompany CEO and Co-founder André Rogaczewski said the deal supports strategic growth across Europe, aiming to strengthen competitive advantage and help the team win the Tour in France again.
- Already used in corporate environments including HMRC, Heathrow, and Munich airports, PULSE marks its first sports deployment, with further rollouts potentially coming soon.
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Cycling team INEOS Grenadiers will have a new name starting from the Giro d’Italia on May 8. From then on, the British WorldTour team will be renamed Netcompany INEOS Cycling Team. The team owned by Sir Jim Ratcliffe and the Danish technology company are entering into a five-year partnership.
Ineos Grenadiers changes name to Netcompany Ineos after the Danish IT company invests heavily in the prominent World Tour team.
Netcompany and INEOS Grenadiers announce landmark AI partnership
The INEOS Grenadiers Cycling Team and Netcompany, a European technology company, have announced a new five-year co-title partnership. According to INEOS, the agreement represents one of the most significant technological and commercial partnerships in professional cycling. The team will be renamed the Netcompany INEOS Cycling Team and will debut a new kit and colours at the start of the 2026 Giro d’Italia on May 9, 2026. At the centre of the par…
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