"We Are Not the Same": Dana White Throws Shade, Claiming NFL Executives Were Left Fuming by UFC's $7,700,000,000 Deal

Dana White: UFC Now Competing With NFL, NBA, MLB, NHL

A $7.7 billion media deal changed how the UFC sees itself. Dana White says NFL executives were stunned when the number came out, and that the UFC is no longer a niche combat sport. It is a direct...

"We are not the same": Dana White throws shade, claiming NFL executives were left fuming by UFC's $7,700,000,000 deal

Dana White's UFC signed a seven-year, $7.7 billion deal with Paramount last summer. It pays the UFC about $1.1 billion a year.

Dana White: NFL said 'How the f--- did we not get this money' after UFC's $7.7B deal

Credit: Troy Taormina-Imagn ImagesConventional wisdom among sports media industry types when the UFC signed a surprising seven-year, $7.7 billion deal with Paramount last summer was that the popular MMA promotion well outkicked its coverage. Observers saw newly anointed Paramount owner David Ellison attempting to make a splash in live sports, and thus overpaid for the UFC. The jury is still out on whether or not that is the case. Paramount has s…

Dana White Details NFL’s Astonishment Over UFC’s Record-Breaking $7.7 Billion Deal

Dana White (Image Credits: Imagn) Dana White is undoubtedly one of the most successful promoters ever in the history of combat sports. Over the years, he has organized some of the most whopping events possible. This includes the UFC Fight Island and the recent UFC White House card. Moreover, his promotion has managed to secure some incredibly shocking deals and contracts as well. UFC CEO Dana White recently reflected on the promotion’s landmark …