Daiso unveils new official mascot, Daizo the elephant

Daiso unveils new official mascot, Daizo the elephant

An elephant you’ll never forget. It’s fair to say that Japan is a mascot-heavy country. Every region has at least one, as do many companies and organizations, and you’ll occasionally find unaffiliated mascots who just do it for the love of the game. Having a cute character represent your brand just feels like an integral part of Japanese society. ▼ A while back I ran into E-ta-kun, the mascot for Japan’s online tax-filing system. But there are s…