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FranceTV Advertising accelerates advertising addressability by integrating Utiq identifier into the france.tv streaming platform. Deployed on web and application environments in CTV, this innovation paves the way for new cross-device advertising strategies. This integration is a first in the CTV (Connected TV) market. Innovative data strategies on TV screen In a context of strong growth in investments in connected TV, FranceTV Advertising initia…
It is Renault, with OMD, that inaugurates the use of the identifier at France TV. Sophie Poncin, managing director of Utiq France, explains why this type of partnership is a game changer for advertisers but also for Utiq.
FranceTV Advertising announces the integration of Utiq identifier into the france.tv streaming platform. Deployed on web and application environments in CTV, the solution allows the implementation of new advertising strategies on four screens, covering all of the funnel marketing.
FranceTV Advertising accelerates advertising addressability by integrating Utiq identifier into the france.tv streaming platform. Deployed on web and application environments in CTV, this innovation aims to pave the way for new cross-device advertising strategies. Advertisers will be able to deploy data strategies on the TV screen, in order to orchestrate their campaigns in a cross-device way and accurately measure their scope and impact on busi…
FranceTV Advertising wants to improve the advertising addressability of its audiences. To this end, the management integrates Utiq's identifier with the streaming platform france.tv. Strong growth of advertising expenditures in CTV This identification is deployed on web and application environments in (more...)This article Renault tests its first CTV campaign at FranceTV with advertising identifier Utiq appeared first on La Revue du Digital.
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