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CTV Democratizes Big-Screen Moments for Niche Healthcare Brands, DeepIntent CEO Says – Beet.TV
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CTV Democratizes Big-Screen Moments for Niche Healthcare Brands, DeepIntent CEO Says – Beet.TV
MIAMI BEACH, Fla. — The pharmaceutical industry has long dominated television advertising with blockbuster drugs and massive budgets. But connected TV is rewriting those rules, potentially giving smaller, precision medicine brands access to premium inventory they could never previously afford. It’s a change in how healthcare marketers can reach specific patient populations during high-impact viewing moments. A niche oncology drug, for instance, …
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