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CSO debuts new logo, bold red usher uniforms in next-generation rebrand

Leaders say the changes will clarify the brand and help attract younger, more diverse audiences, including a new red logo and usher uniforms.

Summary by WBEZ
The changes come as the CSO prepares to welcome its new, buzzy music director, Klaus Mäkelä, who will officially step into the role next fall. – WBEZ

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Chicago Sun TimesChicago Sun Times
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CSO debuts new logo, bold red usher uniforms in next-generation rebrand

The classical organization is hoping the rebrand helps clarify its offerings and attract new audiences.

·Chicago, United States
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Chicago Sun Times broke the news in Chicago, United States on Thursday, September 24, 2026.
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