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Crown appoints Dinoasaur to hunt down younger market - DecisionMarketing
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Crown appoints Dinoasaur to hunt down younger market - DecisionMarketing
Crown Paints is aiming to build “cultural relevance” with the under 40s market, following the appointment of independent agency Dinosaur to lead the strategy. The company, which offers a range of paint and woodcare products for both professional decorators and DIY consumers, has appointed the Manchester-based agency after a competitive pitch. Dinosuar will be responsible for covering both of markets and was awarded the work after demonstrating i…
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