Record Recipes From the Portuguese Football Federation Also Have Ronaldo's Face: and After Goodbye?
5 Articles
5 Articles
The exit of Cristiano Ronaldo represents a sporting challenge, but also a commercial and communication challenge for the Portuguese Football Federation. Specialist in sports marketing considers that the FPF will have to rebuild its strategy without the main global figure associated with the Selection.
The exit of CR7 from the selection stage can penalize its brand in the short term, but without structural damage, defends Daniel Sá, author of the study of the IPAM that has evaluated it in €850 million. The biggest problem is the FPF, which has no one ready to occupy the media place of the captain. And also says there is another problem: Ronaldo has been, in the last 20 years, the main factor to stimulate the economic and diplomatic visibility …
Defend expert The content of "Economial Earth: Abandonment of Ronaldo can cost sponsorships to the Federation aparece primeiro em O MINHO.
<p>Ticket, merchandising and social networks help to realize the financial weight of Cristiano Ronaldo. CNN's executive director Portugal Pedro Santos Guerreiro looks at the numbers and explains what the Federation can lose if the connection to the player ends.</p>
Cristiano Ronaldo's departure from the Portuguese team generates debates about the economic impact of the footballer on the country. From media attention to revenue, what will Portugal lose without the footballer?
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