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Creative Revenue: Two Words You Thought You'd Never See Together?

Summary by SmartTravelNews
Many people view revenue as purely mathematical. And in part, it is. But that view leaves little room for something crucial: creativity in designing profitability strategies. Because beyond KPIs and basic rules, there's another side to it: strategic planning. In the day-to-day running of a vacation hotel—negotiations, distribution, forecasting—it's easy to get bogged down in operations. And that's where it's hard to stop and ask the important qu…
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Many people view revenue as purely mathematical. And in part, it is. But that view leaves little room for something crucial: creativity in designing profitability strategies. Because beyond KPIs and basic rules, there's another side to it: strategic planning. In the day-to-day running of a vacation hotel—negotiations, distribution, forecasting—it's easy to get bogged down in operations. And that's where it's hard to stop and ask the important qu…

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SmartTravelNews broke the news on Thursday, May 7, 2026.
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