US EditionCostco’s $1.50 Hot Dog Combo Faces Inflation. The CEO’s Answer?
Costco CEO Ron Vachris assured customers that the $1.50 hot dog and soda combo price will remain unchanged, with the Instagram video reaching nearly 9 million views.
- On Wednesday, Costco CEO Ron Vachris posted an Instagram video eating the $1.50 hot dog-and-soda combo and said 'The hot dog price will not change as long as I'm around.'
- Joining this month’s CEO taste-test trend, Vachris’s clip riffs on McDonald's CEO Chris Kempczinski while Richard Galanti, former Costco CFO, said in 2024 the combo would be 'probably safe for a while'.
- On Wednesday, the Instagram clip drew nearly 9 million views as commenters praised Vachris's condimentless hot dog, with one saying 'Give this man anything he wants in the world.' Costco has 82.1 million members as of February 2026.
- Costco's social team posted the clip to set the record straight after executives heard consumer concerns, and analysts said pledging not to raise the hot dog price renews Costco's vow to provide value to customers amid the CEO meme wars.
- Membership-Driven profits—about 64%—and $69.60 billion in total revenue in fiscal 2025 enable Costco to maintain the $1.50 hot dog combo despite a $4.65 inflation-adjusted price.
21 Articles
21 Articles
Costco CEO jumps on viral social media trend to taste-test beloved hot dog
In light of the viral trend of fast food CEOs sampling the company’s products, Costco’s CEO Ron Vachris joined the party to test out the warehouse retailer’s fan-favorite hot dog on Wednesday. Vachris grabbed what has become a staple meal deal for the company, a $1.50 hot dog and soda combo, and scarfed it down inside one of Costco’s many food courts. “$1.50? For this hot dog?” Vachris said with a Costco hot dog in hand. “The hot dog price will …
Costco's CEO Speaks Out On The Fate Of Its Famous $1.50 Combo
Let us be frank—we love this food court staple.Credit: Getty ImagesEveryone knows the best lunch (or dinner) deal in town is the $1.50 hot dog-and-soda combo at the Costco warehouse food court—but is the beloved meal deal on its way out?Richard Galanti, the former CFO of Costco, made headlines in 2024 as he was exiting the company after 40 years and said that the famed combo would only "probably" be safe for awhile after his departure. Now that …
Costco's CEO chows down on a $1.50 hot dog combo in the latest riff on the McDonald's burger meme
Costco's CEO says the $1.50 hot dog combo is here to stay.PATRICK T. FALLON/AFP via Getty ImagesCostco posted a clip on Instagram showing CEO Ron Vachris chomping on a $1.50 hot dog combo.The video is the latest in a string of memes riffing off the McDonald's CEO's timid burger bite.Vachris also took the opportunity to reassure members that the combo's price won't change.The CEO meme wars have arrived at Costco's food court.The wholesale club po…
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