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Converse Apologizes and Pulls Sneaker ad that Critics Said Included Racist Imagery

The Nike-owned brand said it understood why the image was deeply upsetting and removed it from its channels after criticism over racial imagery.

  • On Sunday, September 20, 2026, Converse apologized and removed a sneaker advertisement following widespread online backlash over imagery that critics compared to KKK hoods and lynchings.
  • The campaign featured K-pop star Karina of Aespa, where lighting and positioning created a white triangular shape that viewers felt resembled a KKK hood.
  • Viewers also perceived dangling shoes in the photo as resembling lynching victims, while a separate Converse marketing image featured sneakers hanging from a tree branch.
  • The Nike-owned brand acknowledged the imagery was 'deeply upsetting' and committed to removing the content from all platforms immediately.
  • Online reactions on Instagram remained divided, with some critics calling for better representation in marketing rooms while others dismissed the concerns as an overreaction.
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Converse removed from its social networks an image of an advertising campaign after users criticized the composition for considering that elements of light and shadow refer to Ku Klux Klan. The brand erased the Instagram publication, reported that it worked to remove the photograph from other locations and apologized for the repercussion, classifying the image as "deeply disturbing" and recognizing that it had been wrong.

·Rio de Janeiro, Brazil
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The American shoe brand Converse has apologized for an online advertising campaign. It used a photo that, according to online critics, was reminiscent of images of the racist American group Ku Klux Klan. The campaign featured South Korean pop singer Karina holding a pair of shoes. A star, the Converse logo, is visible on the ground in the light. Part of the star is also visible on Karina's dress. That part—a triangular light—resembles the whit…

·Hilversum, Netherlands (Kingdom of the)
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Fox8 broke the news in Cleveland, United States on Saturday, September 19, 2026.
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