50% of Consumers Prefer Brands That Avoid GenAI Content

50% of Consumers Prefer Brands That Avoid GenAI Content

Slashdot reader BrianFagioli writes: According to the research firm Gartner, 50% of U.S. consumers say they would prefer to do business with brands that avoid using GenAI in consumer facing content such as advertising and promotional messaging. The survey of 1,539 Americans, conducted in October 2025, also found growing skepticism about the reliability of online information, with 61% saying they frequently question whether information they use f…

Consumers start questioning GenAI in marketing

Half of US consumers (50%) say they would prefer to give their business to brands that do not use GenAI, according to a new survey by Gartner. In this survey, “brands that use GenAI” refers to brands incorporating GenAI in consumer-facing messages, advertising, and content. The finding suggests that growing consumer use of GenAI does not automatically translate into comfort with AI-powered brand experiences. The Gartner survey of 1 539 US consum…