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Shrinkflation Affecting Dozens of Products on Dutch Supermarket Shelves: Consumer Group

Summary by NL Times
Manufacturers continue to put less product in their packaging without lowering prices accordingly, according to the Consumers’ Association. The group identified dozens of examples of this so-called shrinkflation in Dutch supermarkets over the past year.

12 Articles

Lean Right

Manufacturers are still downsizing their packaging without prices falling at the same rate, reports the Consumers' Association. The consumer advocacy group observed dozens of cases of this so-called shrinkflation in supermarkets over the past year.

·Amsterdam, Netherlands (Kingdom of the)
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Lean Right

Shrinkflation—reducing the content of a product package while charging the same or a higher price for it—occurs less frequently than a few years ago, according to the Consumers' Association. Nevertheless, the consumer advocacy group still encountered "dozens of examples of shrinkflation" in supermarkets last year. The Consumers' Association writes that manufacturers also choose to redesign the packaging when reducing the content. While consumers…

·Hilversum, Netherlands (Kingdom of the)
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Shrinkage inflation occurs less frequently than a few years ago, but the Consumers' Association found again last year… Shrinkage: Consumers' Association finds dozens of examples

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We here at the editorial office absolutely love linguistic innovation, which is why we have found an answer to the question of what to call it when there is less and less shrinkflation, but the Consumers' Association (which is allowed to vent its frustration in our national media) is still angry about shrinkflation: SHRIMPFLATIEFLATIE. What a word. But what a load of nonsense, guys. Everything is getting more expensive, but not cheaper, and to e…

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The Consumers' Association once again encountered dozens of cases of shrinkflation: the tactic used by manufacturers and supermarkets to sell less content for the same or even more money. Consumer organizations have been denouncing this practice for years. In Germany, Milka was previously convicted. Why do producers continue with it anyway?

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ed.nl broke the news on Monday, August 24, 2026.
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