LG Electronics Is Taking Advertisements Onchain. Arbitrum Helped
The platform gives advertisers and publishers a shared ad inventory database and tracks customer interactions, while LG explores a market launch later this year.
- LG Electronics is building a blockchain-based advertising network in collaboration with Arbitrum, designed to provide advertisers and publishers a shared database to track ad inventory and customer interactions.
- Traditional ad networks rely on costly intermediaries to manage transactions between publishers and advertisers; LG's blockchain approach seeks to automate the ad-selling process and increase transparency.
- Arbitrum Co-founder Steven Goldfeder stated, "You don't need manual interventions," while Samuel Byungsun Park, leader of LG Electronics' blockchain research department, said the company is evaluating whether this approach delivers "meaningful value to advertisers, publishers and audiences."
- Following the announcement on Thursday, the price of Arbitrum token gained 5.44% in 24 hours. The project, piloted with a Japanese advertising agency, reflects a broader corporate trend toward blockchain integration.
- Major corporations including Stripe, Robinhood, and Walmart are increasingly integrating blockchain to optimize operations. However, Arbitrum Co-founder Goldfeder cautioned that for most companies, launching a blockchain remains unnecessary.
16 Articles
16 Articles
Consumer device giant LG Electronics to launch blockchain to place and sell ads
A South Korean tech giant wants to put ads on chain. LG Electronics, which makes TVs, laptops, and a slew of other consumer devices, is building out a blockchain-based network designed for advertising, the company told Fortune. The firm has its own dedicated blockchain research lab and piloted the project with an unnamed Japanese ad agency. The new platform provides advertisers and publishers with a shared database of ad inventory and records ho…
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BITRSSLG Electronics Launches Onchain Advertising Pilot on Arbitrum to Fix Digital Ad Fraud
TLDR: LG Electronics is piloting an onchain ad network on Arbitrum to record verifiable delivery data. The pilot ran in Japan with Hakuhodo, testing real-user engagement and operational performance live. WARC projects global ad spend at $1.3 trillion in 2026, raising pressure for provable performance. LG targets fraud, tightening privacy rules, and falling engagement as the three core ad problems. LG Electronics is testing an onchain advertisin…
LG Electronics, Arbitrum Launch Blockchain Ad Network - Invest In Crypto News
South Korean tech giant LG Electronics is working with the Ethereum layer-2 network Arbitrum to build a blockchain-based advertising network aimed at serving the digital ad industry. Arbitrum would give advertisers and publishers a shared database of ad inventory and track how customers interact with advertisements, with the company exploring how to bring the service to market this year, Fortune reported on Thursday. “We are evaluating whether …
What we must remember: LG Electronics has built an advertising platform based on blockchain, developed with Arbitrum. The network offers advertisers and publishers a shared base of advertising inventory and automates the sale of space. It is a new sign that big companies adopt blockchain for their operations, beyond finance. Blockchain is no longer the exclusive business of Wall Street banks. Large companies are now taking on it to fluidize thei…
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