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Collaboration Not Competition: A New Path for Local Radio
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Collaboration Not Competition: A New Path for Local Radio
The author is owner of Neversink Media Group in Orange County, N.Y. Local radio is not a business for the weak of heart. There — I said it! As many readers of this publication are aware, the industry has been faced with mounting challenges that seem to increase every year, from new forms of digital media skimming ad dollars out of local markets to actions taken by the auto industry to reduce the presence of the traditional AM/FM tuner on the da…
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