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Coles 360 launches Snapchat’s Promoted Places in Australian retail media first
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Coles 360 launches Snapchat’s Promoted Places in Australian retail media first
In an Australian “retail media first”, Coles 360 is bringing Snapchat Promoted Places to Australian brands. Brands can now activate Snapchat’s Promoted Places through a retail media network, creating a “powerful” new way to connect with shoppers at the most relevant moment. Promoted Places highlight sponsored places of interest on the Snap Map, helping the Snapchat community discover places that they want to visit. The collaboration brings toget…
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