Coke and Pepsi Are Rolling Out QR Codes Linked to Ingredient Info
The trade group says the site covers more than 140 ingredients and cites safety assessments from U.S., European and Canadian regulators.
- On Tuesday, the American Beverage Association announced that major soda companies, including The Coca-Cola Company, Keurig Dr Pepper and PepsiCo, will add QR codes to packaging linking to ingredient information.
- Driven by a desire for transparency, the initiative responds to shifting consumer behavior as 63% of Americans using nutrition apps trust data from those tools as much as information from brands themselves.
- Consumers scanning QR codes can access GoodToKnowFacts, a website featuring definitions and regulatory authorization for more than 140 ingredients from the Food and Drug Administration and European Food Safety Authority.
- Dr. Dariush Mozaffarian, director of the Food Is Medicine Institute at Tufts University, cautioned that some government reviews are "outdated," noting the site excludes newer studies raising ingredient concerns.
- This rollout coincides with Secretary of Health and Human Services Robert F. Kennedy Jr. moving to curb sweetened drinks as part of the Trump administration's broader push for food transparency and reduced industry self-regulation.
21 Articles
21 Articles
American Beverage Association Announces Design Change in Major Step Advancing MAHA and Transparency
The American Beverage Association (ABA) is taking its ingredient transparency initiative, GoodtoKnowFacts.org, to a new level, announcing a new initiative advancing the Trump administration’s Make America Healthy Again (MAHA) agenda with an industry-wide design change to the front of every bottle, giving consumers immediate digital access to the GoodToKnowFacts website.
Independent Journal Review
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America’s Biggest Beverage Companies Take A Step In MAHA’s Direction
Several top American beverage companies announced Monday an online platform aiming to “empower consumers” with transparent information about their drinks’ ingredients. The digital platform lets U.S. consumers scan…
Telemundo Phoenix/Tucson
The largest US non-alcoholic beverage companies will add ingredient safety data to QR packaging code links, giving consumers access to more information about the content of their products. The initiative is led by the American Beverage Association (ABA), the business group representing large beverage companies such as Keurig Dr Pepper, PepsiCo and The Coca-Cola Co. In an unusual sample of unity, these companies, which usually compete with each o…
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