Coca-Cola Refreshes Sydney’s Iconic Kings Cross Coke Sign

Coca-Cola Refreshes Sydney’s Iconic Kings Cross Coke Sign

Kings Cross Coke sign gets a refresh. And sadly not with a Pepsi ad next to it.

Coca-Cola refreshes Kings Cross sign

Coca-Cola Australia has launched a new look for Sydney’s iconic Kings Cross Coke sign, which is said to represent the “simple joy of connection”.  Building on Coca-Cola’s ‘Meet Me at the Coke Sign’ campaign, which invited people to share their stories of meeting at the sign, this new work celebrates the human connections that unfold there every day. Shot by renowned street photographer Sam Ferris, the hero image shows a quiet moment between two …

Kings Cross Coke sign gets a new look

Coca-Cola Australia has refreshed its iconic Kings Cross sign for its latest campaign.The refresh is part of the brand’s ongoing “Meet Me at the Coke Sign” platform, which celebrates the human connections that occur at the sign every day.The work’s hero image, developed by WPP Open X, shows two people sitting side by side under […]

Coca-Cola gives the Kings Cross sign a fresh look

Sydney’s Kings Cross Coke Sign has returned with a new face and a familiar beating heart, as Coca-Cola Australia unveils a refreshed creative celebrating the everyday human connections that have unfolded beneath the landmark for more than half a century. The update builds on the brand’s ‘Meet Me at the Coke Sign’ platform, which invited Australians to share the memories and moments they’ve tied to the iconic site. This latest chapter centres on …

Coca-Cola refreshes Sydney’s Kings Cross Coke sign via WPP Open X, Ogilvy Australia + Hogarth

Coca-Cola Australia has launched a new look for Sydney’s iconic Kings Cross Coke sign, which represents the simple joy of connection. The new campaign was developed by WPP Open X led by Ogilvy Australia, supported by Hogarth. Building on Coca-Cola’s ‘Meet Me at the Coke Sign’ campaign, which i