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Coach & Spotify debut global cultural partnership at Cannes - Brand Innovators
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Coach & Spotify debut global cultural partnership at Cannes - Brand Innovators
Coach and Spotify are launching a new global cultural partnership in a move to create experiential marketing activations designed to appeal to Gen Z. “At Coach, self-expression lives in style. At Spotify, it lives in music,” said Joon Silverstein, chief marketing officer of Coach, during a panel at Spotify Beach, during Cannes Lions. “Together, we’re going to be building something that goes beyond both – turning those things into real connection…
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