Clothing: Shein, Temu and AliExpress Account for Almost a Third of Online Purchases (Study)
4 Articles
4 Articles
Even though the three Chinese platforms trust the online sales market, the small parcel tax begins to curb the Shein phenomenon, Temu and AliExpress accounted for almost a third of the total.
In the first seven months of the year, the trio concentrated 29% of these purchases, compared to 19% in 2025, explained the IFM - which relies on sales from distributors and a monthly consumer survey - at a press conference with the Federation of Online and Distance Sales (Fevad). The three main Asian platforms, regularly accused of environmental pollution and unfair competition, moreover accounted for 8% of total purchases of clothing (by volum…
Shein, Temu and AliExpress have conquered nearly a third of online clothing purchases, but a European tax on small packages seems to slow down their growth.
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