A logo is the most immediate expression of what a brand is, of what it promises and where it is headed. Therefore, when a consolidated company chooses to renew it it is launching a message about its present and its future. In this balance between identity and evolution, Cofidis has decided to update its image without losing what has made it recognizable for more than 35 years.
A logo is the most immediate expression of what a brand is, of what it promises and where it is headed. Therefore, when a consolidated company chooses to renew it it is launching a message about its present and its future. In this balance between identity and evolution, Cofidis has decided to update its image without losing what has made it recognizable for more than 35 years.