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Cloe X Rosita Fresita: How the Nostalgia Strategy Became a Collection that Even Smells
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There are collaborations that seek to attract attention, but also awaken a memory of childhood. An example is the collection of CLOE x Rosita Fresita, an alliance that takes one of the most recognizable characters of several generations and turns it into accessories and products that appeal directly to nostalgia and sensory strategies aimed at consumers who today have purchasing power. A study published in 2025 in the Journal of Global Marketing…
·Mexico City, Mexico
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