Published • loading... • Updated
Clay Matthews Saw His AI Photo and Somehow Made the Story Funnier
TMZ labeled the post as an ad and paid partnership, while multiple outlets said the viral image was AI-generated and not evidence of surgery.
- On Wednesday, Caesars Sportsbook launched 'We've Had Some Work Done,' a campaign featuring former NFL linebacker Clay Matthews with exaggerated features to highlight the app's transformation ahead of the NFL season kickoff.
- Over Labor Day, TMZ posted an AI-generated photo of Matthews hinting he 'had work done,' tapping into the internet's 'looksmaxxing' trend and sparking fan debate over the image's authenticity.
- Matthews confirmed no surgery occurred; he used prosthetics for the video component to achieve his 'Gigaclay' persona. He called the experience 'absolute comedy gold,' working with artists who collaborate with comedian Druski.
- The campaign coincides with Matthews' debut tomorrow as a Netflix NFL analyst alongside Elle Duncan, Michael Irvin, and Nick Foles for the Rams versus 49ers game in Melbourne.
- Caesars Sportsbook targets market share from rivals DraftKings and FanDuel using earned media tactics similar to CeraVe's recent campaigns to distinguish the five-year-old app in a crowded sports gambling space.
Insights by Ground AI
Podcasts & Opinions
11 Articles
11 Articles
Clay Matthews Looks Seriously Different in These Viral Photos, and Fans Are Doing a Double Take
Clay Matthews hasn’t been professionally photographed since his 2019 NFL retirement, and he recently sparked debate after TMZ shared heavily edited photos showing him with a dramatically altered appearance.
Coverage Details
Total News Sources11
Leaning Left2Leaning Right2Center5Last UpdatedBias Distribution56% Center
Bias Distribution
- 56% of the sources are Center
56% Center
L 22%
C 56%
R 22%
Factuality
To view factuality data please Upgrade to Premium
