Classic coffee brand changes name after 133 years. See why.

Maxwell House coffee has officially changed its name

News brief about Maxwell House changing its name for the first time in its 133 years-long history

Move over Cracker Barrel, Maxwell House rebrands after 133 years for the most insane reason · American Wire News

After 133 years, the longtime coffee company, Maxwell House, will be rebranding itself as a depressing sign of the times. “Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company, said in a press release. “Maxwell House believes no one should have to go without great tasting coffee, and Maxwell Apartment delivers the same delic…

No more Maxwell House? Company temporarily changes name

What’s in a name? In branding, a name is everything, but Maxwell House is changing its label after 133 years.

Coffee icon changing its name for first time in 133 years

The Kraft Heinz Co. is temporarily changing the Maxwell House name to "Maxwell Apartment" as it aims “to meet the needs of today's consumer."

After 133 Years, 'Maxwell House' Coffee Is Rebranding to the Most Ridiculous Name Possible

Maxwell House rebrands to 'Maxwell Apartment' after 133 years, reflecting changing consumer trends.

Classic coffee brand changes name after 133 years. See why.

The classic coffee found in many American pantries is changing its name as part of a limited marketing campaign to reflect the needs of consumers.